We're in the business of marketing, and we often get asked about marketing strategy. Often we see the basics overlooked, or opportunities missed when there isn't a good foundation to work from. So, in this blog we're sharing 5 key ways to boost your marketing.
1. An awesome website
Your website should represent your brand, get you found, create a great impression and make it easy to engage with you.
Luckily, we build Rocketspark websites which are easy to maintain, look beautiful and work well in Google.
2. Good social media
Post to social media, but also make sure you do it consistently, that it ALWAYS looks good and is ALWAYS engaging. That helps you to build reputation, stay front of mind and get found easier.
Our team manages social media for a number of clients across a range of platforms so can help you to either set yours up so that you can run it, or have us manage it alongside you.
3. Quality content
Content is always king. Create quality content that your customers / audience want to engage with. It's important to develop a range of content including editorials and profiles, video, imagery and graphics.
If you're looking for help to refresh your website content, develop a content strategy, schedule content or generate it for you, give us a call.
4. Great email marketing
Email marketing is one of the most underutilised tactics in marketing. You have a customer database so you should be using it to engage regularly.
There are some fundamentals to email marketing that generate results, like sending an automated welcome email and adding a sign up to your website. If you need some help to set it up or to elevate what you're already doing, get in touch.
5. Clever PR to get in the news
If you've got a good story or some useful info, chances are others should know about it too. If we think it's good too, we can help you leverage it into PR and get you in the news.
Need some help?
Drop us a line. Chances are, we'll be able to give you some advice or put you on to someone else who can help if it's not something we can do.
Email kim@frankcommunication.co.nz
Phone 021 081 83033
