Ag Drive has launched a new Change the Culture campaign, calling on the agriculture industry to step up and do more to keep people safe on farm, with 5 fatalities in the first 3 months of 2023.
Frank Communication developed the campaign strategy and branding, and did some PR to generate media interest.
The PR has been picked up by a number of outlets including the AM Show, Newstalk ZB and The Country Sport Breakfast.
